Show Pony: Jeff Farmer’s Roanoke Hit

Few have done more to help put Star City on the culinary map than veteran chef and restaurateur Jeff Farmer. He launched and helmed Italian standout Fortunato; legendary fine-dinery Lucky Restaurant; and the Scandinavian-style Stock Bistro & Bar. Never one to sit still for long, Farmer has once again shifted directions to open a new, self-described “fine-diving” concept with longtime co-conspirator and mixologist Cas Moser.  

Show Pony’s chicken tenders with their house pony sauce and a side of collard greens 

Show Pony sits in the happening, historic Grandin Village neighborhood. The intimate shotgun room is lined with unassuming wooden tables and a lengthy,
no-frills bar. It features hip touches like a small, static-tuned, 1970s knob television, mid-century crystal chandeliers, vintage punk posters, and a red push-button telephone. 

Menus change often and are anchored in deliciously upscale comfort foods, like a Reuben sandwich made with Smoke in Chimneys rainbow trout on locally baked rye bread. Drinks specials bring budget-friendly options, like a $10 Old Fashioned.

“The goal here was to create a true neighborhood restaurant where people can come hang out after work, unwind, and have a great meal that won’t break the bank,” says Farmer. 

Jeff Farmer by Show Pony’s decorated bar, which features a static-tuned 1970’s knob television. Photos courtesy of Show Pony

This article originally appeared in the Best of Virginia 2026 issue.

Eric J. Wallace
Eric J. Wallace is an award-winning journalist who has contributed to WIRED, Outside, Backpacker, Atlas Obscura, Modern Farmer, All About Beer, and more.