Effective Date: 1.30.2026
Virginia Living (“we,” “us,” or “our”) operates the website https://www.virginialiving.com (the “Site”) and publishes editorial content, email newsletters, SMS communications, contests, and a print magazine. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, subscribe to our newsletters, opt in to SMS communications, or purchase a magazine subscription.
By using the Site or providing personal information to us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information you voluntarily provide, including:
- Email address (newsletter subscriptions)
- Name
- Mailing address (for print magazine subscriptions)
- Mobile phone number (if you opt in to receive SMS communications)
- Payment and transaction information (processed by third-party payment providers)
- Information submitted through contact forms, surveys, promotions, or customer support
- Any other information you choose to provide
1.2 Information Collected Automatically
When you visit the Site, we may automatically collect:
- IP address
- Browser type, device information, and operating system
- Pages viewed, referring URLs, and interactions with content
- Approximate geographic location (city, state, country)
This information is collected using cookies and similar technologies.
1.3 Email and Newsletter Data
If you subscribe to our email communications, we may collect:
- Subscription date and signup source
- Email engagement data (such as opens and link clicks)
- Unsubscribe and preference status
- Other information as we see fit
2. How We Use Your Information
We use personal information to:
- Operate, maintain, and improve the Site
- Publish and distribute editorial content
- Deliver print magazine subscriptions
- Send newsletters, promotional, and editorial emails
- Send SMS communications
- Process subscription purchases and provide customer support
- Analyze readership trends and site performance
- Maintain security and comply with legal obligations
3. Cookies and Analytics
We use cookies and similar technologies to ensure the Site functions properly and to understand how readers interact with our content.
Analytics
We use Google Analytics (GA4) to collect aggregated, non-identifying information such as page views, traffic sources, and engagement patterns. This data helps us improve content and user experience.
You can manage or disable cookies through your browser settings.
4. How We Share Information
Virginia Living does not sell, rent, or trade your personal information. We share personal information only in the following limited circumstances: with service providers who perform services on our behalf, such as our email platforms (HubSpot and MediaOS), our analytics provider, payment processors, and the print and mailing partners needed to fulfill your magazine subscription; in connection with a merger, acquisition, or sale of all or part of our business; when required by law or to respond to a lawful request from a public authority; and with your consent. These service providers are authorized to use personal information only as necessary to perform services for us.
Mobile information and SMS opt-in consent are never included in any of the sharing described above. This information is not sold, shared, or transferred to any third parties or affiliates for any purpose, and no mobile information is shared with third parties or affiliates for marketing or promotional purposes.
5. SMS Communications
If you provide your mobile phone number and opt in, Virginia Living may send you SMS text messages, which may include:
- Conversational messages (responses to inquiries)
- Informational messages (subscription, account, or service updates)
- Promotional messages
Message frequency may vary.
You may opt out at any time by replying STOP.
For help, reply HELP.
Message and data rates may apply.
6. Mobile Opt-In Data
Mobile information and SMS opt-in consent are collected solely to deliver the SMS communications you have requested. This information will not be sold, shared, or transferred to any third parties or affiliates for any purpose. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
7. Email Communications
By subscribing to a Virginia Living newsletter, you consent to receive editorial emails from us.
You may unsubscribe at any time using the unsubscribe link included in every email. Unsubscribing will stop future newsletter emails but will not affect active print subscriptions or transactional communications.
8. Your Privacy Rights (United States)
8.1 California Privacy Rights (CCPA / CPRA)
If you are a California resident, you may have the right to:
- Request information about the personal data we collect and how it is used
- Request deletion of personal information
- Request correction of inaccurate personal information
- Opt out of the sale or sharing of personal information
- Virginia Living does not sell your personal information and does not share personal information for cross-context behavioral advertising.
8.2 Virginia Privacy Rights (VCDPA)
If you are a Virginia resident, you may have the right to:
- Access personal data we have collected about you
- Request correction of inaccuracies
- Request deletion of personal data
- Opt out of targeted advertising or profiling (where applicable)
Requests to exercise privacy rights may be submitted using the contact information below. We may need to verify your identity before fulfilling a request.
9. Data Retention
We retain personal information only for as long as necessary to fulfill its intended purpose:
- Newsletter subscriber data: retained until you unsubscribe
- SMS data: retained until you opt out
- Print subscription data: retained for the duration of the subscription and as required for record-keeping
- Analytics data: retained for a limited period for reporting and analysis
- Customer communications: retained as needed for service and compliance purposes
- Other uses as assigned
10. Data Security
We implement reasonable administrative, technical, and organizational measures to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy
VirginiaLiving.com is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
Email: [email protected]
Mailing address: Cape Fear Publishing Company, Inc., doing business as Virginia Living, 109 East Cary Street, Richmond, Virginia 23219
Website: https://www.virginialiving.com
