Staunton might be a small town, but during the annual Queen City Mischief & Magic Festival, the last week of September, it’s larger than life. The festival draws tens of thousands of witches, wizards, warlocks, ghouls, and more to the Shenandoah Valley—and they fill up the local hotels, restaurants, and bars quickly. To plan ahead for spellbinding fun and full crowds, check out Virginia Living’s ultimate resource guide for where to eat, drink, shop, and stay in Staunton during the festival.
Where to Eat
9 W. Beverley St., Staunton
Owned by the queen of mischief herself, festival founder Sarah Lynch, this is spot is sure to be tricked out for the event and likely to serve some whimsical treats, too.
208 N. Central Ave., Staunton
The baking at this pasteleria is nothing short of magic—the sweetest flavors meet the most satisfying textures in scones, pastries, croissants, and more.
12 E. Beverley St., Staunton
This burger stop is a crucial part of the downtown Staunton community—and for good reason, with delectable burgers and high spirits.
19 E. Beverley St., Staunton
These lush pizza pies solve hunger like a charm, right in the middle of the Beverley Street festivities.
7 W. Beverley St., Staunton
This beloved ice cream joint is your one and only destination for the coveted Butter Brew Floats—a genius composition of butter gelato and cream soda.
Where to Drink
Accordia Natural Wine Bar & Bistro
114 E. Beverley St., Staunton
Find wine with a side of witchcraft at this cozy wine bar, where festival highlights typically include a special menu and mystical activities.
121 S. Lewis St., Staunton
In past years, the locally loved cider bar has hosted wizards’ trivia nights during QCMM but has also been lively through the daytime, with a patio providing views of vendor stalls and owl shows.
120 S. Lewis St., Staunton
This Wharf parking lot-adjacent outpost is known to host a Butterbrew Garden, where adults can kick back with a bite and a brew while the kids are at play.
Where to Shop
29 Middlebrook Ave., Staunton
Vials of fragrance, bars of soap, and wall-to-wall candles make this shop a perfect place to play potion master during QCMM.
15 W. Johnson St., Staunton
Lynch compares this charming toy shop to Weasleys’ Wizard Wheezes on Diagon Alley in the Harry Potter books. The comparison fits, thanks to the overflowing sense of joy and childlike wonder, especially during QCMM weekend.
107 E. Beverley St., Staunton
In 2024, this children’s shop decked out festivalgoers in trendy trucker caps decorated with wizarding badges at their hat bar. The Ravenclaw and Dobby’s Sock icons were quickly evanesco’ed. This year’s QCMM promises more themed fun.
Where to Stay
Blackburn Inn & Conference Center
301 Greenville Ave., Staunton
An elegant stay brimming with history, this well-loved Staunton landmark provides charming accommodations mere blocks from the festival—complete with a fine restaurant, spa, and suites.
611 S. Wayne Ave., Waynesboro
A hop, skip, and a jump from Staunton over in Waynesboro, this historic B&B is nestled in tranquil Shenandoah Valley splendor. Stay here for a bit of calm in the midst of your bustling magic business.
605 E. Beverley St., Staunton
As an 1893 Queen Anne mansion turned luxury inn, this stay delivers on the charm and coziness factors for which the Harry Potter universe is known.
24 S. Market St., Staunton
This hotel is right downtown in the heart of it all, welcoming visitors with its comfortable digs and a delightfully convenient location.
