Made in Virginia 2012: Pinnell Custom Leather, Crozet

Pinnell Custom Leather 

Pinnell Custom Leather

Chuck Pinnell of Pinnell Custom Leather

Chuck Pinnell discovered his true calling in a Colorado Springs moccasin shop in 1974 when he was 18 years old. “I stitched a two-inch strip of leather and knew that I had found my life’s work,” he says.

When he returned home to Newport News, Pinnell applied to be a shoemaker in Colonial Williamsburg and, as luck would have it, was hired as an apprentice in the harness shop where he soon gained a reputation for his artistry.

He opened Pinnell Custom Leather in 1977 and four years later relocated his shop to an old apple packing warehouse in the foothills of the Blue Ridge in Crozet. He has since built a following for his stunning custom leathers, quality craftsmanship and personable customer service.

At first, Pinnell focused on custom leather goods for equestrians, such as chaps, belts and bags. Over the years, he has added handbags, cuff bracelets and wristlets, watchbands, wallets and sporting accessories like shotgun sleeves, double speed bags, fast loader shell bags, field boxes and holsters.

But Pinnell’s work has transcended the sporting niche, and he has crafted leather goods for customers all over the world, including Olympians, politicians, actors, directors and even royalty. He also hand-forges buckles, designed and fabricated in-house in gold, silver and brass, and often incorporates gemstones like the emerald eyes set in a silver fox’s head.

“I love working with a customer,” says Pinnell. “They come to me with an idea. We sit down and talk through the design process. I draw a sketch, and they pick their leathers, findings and other details.” A sketch can morph into a $30,000 handbag created from American alligator and handmade silver fittings. Prices on custom designs vary depending on the materials and the detailing.

Above all, Pinnell values his relationships with customers. “I don’t have a favorite thing to make,” he says. “Who I’m making it for makes it special, and what it means to them makes it all worthwhile.” Prices range from $65 for a leather cuff to $500 for a calfksin belt with sterling silver buckle, and handbags start around $1,200.

View All the Made in Virginia Awards 2012 Winners:


Six-Eleven Bicycle Co., Roanoke

Lowell Haarer Flintlock Rifles, Linville

Release Reels, Reedville


Leaping Waters Farm Geese, Alleghany Springs

Gearharts Chocolates, Richmond & Charlottesville

Hubs Sweet Heat Peanuts, Sedley


Pinnell Custom Leather, Crozet

Chamblin Design Jewelry, Richmond

Ignatius Hats, Petersburg


Wasmund’s Single Malt Whisky, Sperryville

Legend Brewery Brown Ale, Richmond

Foggy Ridge Cider, Dugspur


fineCONCRETE by elbwrm, Charlottesville

Hoskins Creek Farm Tables, Tappahanock

Saba Knife Co. Cut Out Knife, Charlottesville

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