Audience At A Glance

Reach Virginia’s most influential consumers across print, digital, email, and social platforms with Virginia Living’s trusted voice and premium storytelling.


1.5M+

active, affluent, and deeply loyal readers across all platforms

100,000+

Email Newsletter Subscribers

75,000

Monthly Page Views

A high-income, highly educated audience of homeowners and decision-makers ready to engage with premium brands.


$196,702

Average Household Income

54

Average Reader Age

86%

Homeownership Rate

High Value Audience

See how age, income, and gender distribution align with the needs of top-tier advertisers.


54

Reader Age Range

Reader Age Range

196,702

Household Income Distribution

Household Income Distribution

Gender

63% Female, 37% Male

Gender

Why Collaborate with Us

Partner with Virginia Living to connect your brand with Virginia’s most affluent, engaged, and loyal audience — across lifestyle, travel, health, and luxury.


Virginia Lifestyle

Travel, dining, home, arts, and culture

Virginia Lifestyle

Special Editions & Guides

Best of Virginia, Made in Virginia, Top Schools, Weddings, and more

Special Editions & Guides

Local Business & Entrepreneurs

Stories of Virginia’s top innovators

Local Business & Entrepreneurs

Health & Wellness

Top doctors, wellness trends, healthcare insights

Health & Wellness

Luxury & Leisure

Fashion, real estate, high-end experiences

Luxury & Leisure

Top Industries of Interest for Virginia Living Audience


Virginia Living’s Influence


Why This Matters to Advertisers


Trusted Editorial

Align your brand with Virginia’s #1 lifestyle authority.

Highly Engaged Audience

Reach active readers who take action based on ads.

Deep Community Roots

Connect through awards, events, and influential storytelling.

Integrated Storytelling

Build brand trust inside meaningful, narrative-driven content.

High value audience

Build a Campaign That Connects with Virginia’s Best Audience

Driving New Business to These Companies and More


Let’s Start Building Your Perfect Campaign

Get in touch with our advertising team today to reach Virginia’s most engaged, influential audience across print, digital, and beyond.

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